Why should web pages be easy to read?

Web pages should be easy to read primarily to enhance user experience. When content is presented in a clear, concise, and visually appealing manner, it allows visitors to quickly grasp the information being conveyed. This is crucial because engaged users are more likely to interact with the website, whether that involves reading more content, navigating to other pages, or completing desired actions like making a purchase or signing up for a newsletter.

When the information is easy to read, it minimizes cognitive load, allowing users to process the information without straining. This contributes to a more pleasant browsing experience, which can increase user satisfaction and loyalty. A positive user experience can also lead to higher conversion rates, as users feel comfortable and guided throughout their journey on the site.

While factors such as SEO, social sharing, and bounce rates are important for a website's performance, they are often influenced by the core aspect of user experience. An enjoyable reading experience can ultimately lead to better SEO rankings due to longer time spent on the page and lower bounce rates, and it can naturally encourage users to share content socially. However, the primary focus should always remain on ensuring that users can effortlessly engage with the content, which is fundamentally achieved through readability.