Why might businesses choose to complement TV buying strategies with display and video advertising?

Businesses often complement TV buying strategies with display and video advertising to effectively reach audiences across various platforms. This multi-channel approach acknowledges that consumers engage with content through not just television but also digital platforms such as websites, social media, and mobile apps.

By incorporating display and video advertising, businesses can enhance their visibility and message retention, as audiences tend to encounter their content in various formats and environments. This cross-platform strategy allows for higher engagement rates, better brand recognition, and ultimately, improved conversion rates. It leverages the strengths of both traditional media, like TV, and digital avenues, maximizing the overall impact of marketing campaigns.

The other options do not align with the multi-faceted approach to marketing that best serves contemporary audiences. Using only high-budget methods does not necessarily maximize reach or effectiveness. Limiting engagement to certain demographics contradicts the goal of maximizing audience exposure, and focusing solely on traditional marketing would miss out on the advantages that digital advertising brings in targeting and engaging consumers.