Which type of keyword is used for navigation purposes?

Navigational keywords are specifically designed for users who are looking to find a particular website or page. These keywords often include brand names, specific terms, or a combination of these elements that indicate the searcher's intent to locate a specific destination online. For instance, when someone types in "Facebook" or "Nike official website," they are using navigational keywords to reach those sites directly.

This type of keyword is crucial for ensuring that users can easily find the content or services they are searching for, making it a vital component of search engine optimization (SEO) strategies focused on brand visibility. By optimizing for navigational keywords, businesses can enhance their brand recognition and direct traffic to their intended web destinations.

In contrast, transactional keywords focus on purchases, whereas informational keywords are aimed at gathering knowledge on a subject. Descriptive keywords serve to provide further detail but do not have the specific intent associated with navigation. Thus, navigational keywords stand out as integral to the user experience when trying to locate specific online resources.