Which type of keyword indicates a user’s intent to make a purchase?

Transactional keywords are specifically designed to express a user's intent to make a purchase or complete a transaction. When users employ these keywords, they are often ready and motivated to buy a product or service. This intent can be identified through the use of terms such as “buy,” “purchase,” “discount,” or specific product names, which signal that the user is engaged in or is actively seeking out a purchasing action.

In contrast, navigational keywords are used to find a specific website or webpage. Informational keywords focus on gaining knowledge or information about a particular topic, which does not indicate any intent to make a purchase. Exploratory keywords generally reflect a broad search inquiry, often for research or discovery purposes rather than immediate purchase. Therefore, recognizing transactional keywords is vital for marketers as they indicate potential sales opportunities.