Which type of keyword consists of one to two words that are less specific?

The type of keyword that consists of one to two words that are less specific is short-tail keywords. Short-tail keywords typically consist of broad terms that attract a wider audience and can cover a vast range of potential topics. For instance, if someone searches for "shoes," they may be interested in various types, brands, and styles, allowing for a large volume of search queries but with lower intent specificity.

Short-tail keywords are used early in the buyer’s journey and can help drive traffic to a site due to their general nature. However, they tend to be more competitive and may not yield highly qualified leads compared to more specific keywords.

In contrast, long-tail keywords consist of more than two words and are more specific. Transactional keywords focus on users intending to make a purchase, while informational keywords cater to users looking for knowledge or answers rather than completing a transaction. Each of these categories serves different user intent and funnel stages, making short-tail keywords unique for their broad but less targeted approach.