Which type of backlinks is most likely to bring in relevant referral traffic?

Topical backlinks are particularly effective for bringing in relevant referral traffic because they originate from websites that are closely related to the content of the page they link to. This relevance enhances the likelihood that the users clicking on the link will find the linked content valuable, as they are already interested in the subject matter. When a website links to content within the same niche or industry, it usually indicates that the audience is aligned with the interests of the visitors, leading to higher engagement and potential conversions.

In contrast, high-authority general websites may provide backlinks from diverse topics that do not directly relate to the specific content you're promoting, which can diminish the relevance to the referral traffic. Social media links can drive traffic, but they often result in a broader and less targeted audience, with users possibly clicking out of curiosity rather than genuine interest. Similarly, comments section links from blogs are typically low in authority and might not drive significant traffic as users often scroll past these links without engaging. Therefore, topical backlinks stand out as the most effective at directing relevant referral traffic due to their alignment with specific interests and content themes.