Which tools provide insights into LinkedIn campaign performance?

The choice of Company Page Analytics and Campaign Manager is a solid one because both tools are specifically designed to track and analyze the performance of campaigns on LinkedIn.

Company Page Analytics offers insights into how well content published on a company's LinkedIn page is performing, including metrics regarding engagement, follower demographics, and post interactions. This information is crucial for understanding how the LinkedIn audience interacts with your brand and helps in shaping future content and engagement strategies.

The Campaign Manager, on the other hand, is LinkedIn's advertising platform that provides detailed metrics related to specific ad campaigns. It tracks key performance indicators such as impressions, click-through rates, conversions, and spend. This allows marketers to analyze the effectiveness of their ad campaigns in real time and make data-driven decisions to optimize their advertising efforts.

When used together, these tools provide a comprehensive view of a brand's performance on LinkedIn, helping marketers to gauge their strategy's effectiveness and adjust their efforts accordingly to better reach their target audience.