Which tools are effective for collecting and analyzing data on social media campaigns?

Google Analytics and Woopra are highly effective tools for collecting and analyzing data on social media campaigns because they provide comprehensive insights into user behavior and traffic sources. Google Analytics, for example, allows marketers to track website visits stemming from social media platforms, analyze user demographics, and measure conversions from social media campaigns. It offers robust reporting features that help in assessing the overall performance of social media efforts by showing how visitors interact with your site once they arrive.

Woopra complements this by offering real-time analytics and detailed customer journey tracking, enabling marketers to see how users engage with their content on social media and how those interactions lead to desired outcomes. Together, these tools not only measure engagement metrics but also help in understanding the effectiveness of various social media strategies, thereby enabling marketers to make informed decisions to optimize their campaigns.

The other tools mentioned, such as Photoshop and Canva, are primarily focused on graphic design rather than data collection or analysis. Similarly, Mailchimp and HubSpot are excellent for email marketing and CRM activities but do not specialize in analyzing social media data. SurveyMonkey and Typeform are mainly used for creating surveys and gathering qualitative feedback rather than quantitative social media analytics. Hence, A stands out as the correct choice for analyzing social media campaign data.