Which targeting type allows for more precise targeting, quickly reaches a wide audience, and generates more traffic to a website?

The choice of topic targeting is particularly effective because it enables advertisers to reach audiences based on the broad subjects or themes of the content they are consuming. This enables precise targeting since it aligns ads with specific topics that resonate with users' interests.

When utilizing topic targeting, marketers can quickly access a wide audience that shares common interests relevant to the topics chosen. This direct connection tends to generate more traffic to a website, as users are engaging with content that already captivates their attention. Since the content aligns closely with the interests reflected in the topics, this often results in higher engagement rates.

Other targeting methods, while effective in their own right, may not combine the speed and reach of topic targeting. For instance, keyword targeting focuses on specific terms but may not capture the broader interests of users who engage with varied content related to those terms. Similarly, interest targeting, while useful, often relies on user profiles and behaviors that may not encompass new or dynamic content. Demographic targeting primarily segments users based on attributes like age, gender, or location, which may not align as closely with the interests that drive traffic as topic targeting does, making it less efficient for generating website visits.