Which strategy is effective in increasing a business's social following across multiple platforms?

Utilizing hashtags to increase discoverability is an effective strategy for boosting a business's social following across various platforms. Hashtags serve as keywords that categorize content, making it easier for users to find posts related to specific topics. When businesses include relevant and popular hashtags in their posts, they enhance their visibility beyond just their current followers.

This practice engages a wider audience interested in those specific themes or topics, leading to increased engagement, shares, and ultimately, more followers. By tapping into trending hashtags or creating brand-specific ones, businesses can participate in broader conversations and increase their reach, driving new user discovery and engagement with their content.

In contrast, using irrelevant hashtags or sharing links to unrelated articles can confuse or frustrate potential followers, as this does not align with their interests. Furthermore, avoiding interactions with followers can lead to a decrease in community engagement and loyalty, negatively affecting follower growth. Thus, using hashtags strategically is critical in building a relevant audience and fostering a vibrant online community.