Which stage of a customer’s journey indicates they are looking for specific products or services to solve their problem?

The consideration stage is where potential customers actively seek out specific products or services that can address their needs or problems. During this phase, individuals are typically aware of their issues and are evaluating options available to them. They compare various solutions, explore features and benefits, and read reviews to determine which products or services they should consider further. This is a crucial phase in the customer journey, as it involves substantial research and engagement, typically involving detailed assessments of alternatives before moving towards making a purchase decision.

In contrast, the awareness stage is more focused on recognizing a problem or need without emphasizing specific solutions. The decision stage occurs after the consideration phase, where the customer is ready to make a purchase choice among the options they've evaluated. The post-purchase stage addresses what happens after the purchase has been made, such as customer satisfaction, loyalty, and potential for repeat purchases, which is not relevant to the phase where they are still evaluating and deciding on options.