Which SEO metric is best measured using Google Analytics to review overall SEO progress?

Measuring organic traffic, conversions, and sales through Google Analytics provides valuable insights into the effectiveness of SEO efforts. Organic traffic indicates how many visitors are arriving at a website through search engine results, which directly reflects the visibility and ranking achieved through SEO strategies.

Analyzing conversions and sales connected to organic traffic further assesses the quality of that traffic and the success of on-site engagement strategies, such as calls-to-action or content optimization. Together, these metrics offer a comprehensive overview of SEO performance, demonstrating not just an increase in visitors, but also tangible business outcomes like leads or sales, which are critical for evaluating the overall effectiveness of SEO initiatives.

While keyword rankings are important for understanding potential visibility, and backlink quantity is critical for authority and rankings, these metrics do not provide a complete picture of user behavior or conversion. Page load time, although essential for user experience and SEO ranking, does not measure the success of SEO strategies in terms of user engagement or revenue generation. Therefore, organic traffic combined with conversions and sales is the most holistic metric for tracking SEO progress.