Which remarketing option allows you to show ads for products viewed by previous site visitors?

Dynamic remarketing is the correct choice because it enables advertisers to deliver personalized ads to users who have previously visited their website and shown interest in specific products or services. This approach not only shows ads for the general brand or promotional material, but it specifically showcases items that the users viewed, enhancing relevance and engagement. By utilizing the product feed associated with the website, dynamic remarketing pulls in dynamic content, allowing potential customers to see ads featuring the exact products they explored, which can significantly increase conversion rates and drive sales.

The other options, while useful in various marketing strategies, do not provide the same level of personalization. Standard remarketing typically serves a more generic version of ads to past visitors without the capability to highlight specific products. Video remarketing focuses on engaging users through video content, and search remarketing targets users based on their previous search activities, rather than specific product interactions on an e-commerce site. Thus, dynamic remarketing stands out for its ability to tailor advertisements precisely to past browsing behavior.