Which platforms are considered key for social video advertising?

YouTube and Facebook are regarded as key platforms for social video advertising due to their extensive user bases and robust advertising features tailored for video content.

YouTube is the largest video-sharing platform globally, with over two billion users, making it a prime location for brands to reach a vast audience through targeted video advertisements. The platform offers various ad formats, including skippable ads, non-skippable ads, and bumper ads, allowing advertisers to choose the approach that best suits their marketing goals. Additionally, YouTube's integration with Google Ads allows for detailed targeting based on user demographics, interests, and behavior.

Facebook, on the other hand, has a massive daily active user engagement which supports video content effectively. The platform allows businesses to run video ads in users’ news feeds, stories, and across its extensive network, including Instagram. Facebook also provides sophisticated targeting capabilities, enabling advertisers to reach specific audiences based on interests and social behaviors.

Both platforms have tailored functionalities and audience characteristics that make them critical for executing effective social video advertising campaigns. In contrast, the other choices, while they may offer some video advertising options, do not match the scale and depth of advertising features provided by YouTube and Facebook for maximizing video-based marketing efforts.