Which of the following is a benefit of social listening?

Social listening is a practice that involves monitoring digital conversations to understand what customers are saying about a brand, its competitors, and the industry as a whole. One of the primary benefits of social listening is spotting potential risks or threats. This allows businesses to proactively address negative sentiments, emerging issues, or shifts in customer opinions that could harm their reputation or affect sales.

By being aware of these potential risks in real-time, companies can implement strategies to mitigate negative impacts before they escalate. For example, if a brand notices an increase in complaints about a product on social media, it can act quickly to address the issue, communicate with dissatisfied customers, and take corrective measures. This proactive stance not only helps to protect the brand's image but can also foster customer loyalty by showing responsiveness and attentiveness to consumer concerns.

While other options, like identifying verified buyer personas or tracking sales conversions, are important components of a comprehensive marketing strategy, they do not specifically capture the essence of social listening. Social listening focuses more on gathering insights related to perceptions, sentiments, and trends rather than on tracking sales outcomes or refining aesthetic aspects of a website.