Which of the following is a benefit of video and display advertising?

Video and display advertising significantly enhances brand awareness and drives consideration among potential customers. This type of advertising captures attention through engaging visual content, making it easier for brands to communicate their messages effectively.

Utilizing both video and display formats allows businesses to reach a broader audience across various platforms, which enhances the potential for brand recall. The dynamic nature of video can showcase products in use, tell compelling stories, or create emotional connections, further encouraging viewers to consider the brand. Studies consistently show that consumers are more likely to remember a brand that they have seen in video format, thereby increasing the overall impact of marketing efforts.

In contrast to the other options, video and display advertising do not decrease the reach of an ad campaign, nor do they limit ad exposure to a single format or restrict targeting to local audiences only. The versatility of these advertising formats allows for global targeting and the ability to engage with consumers across multiple channels, significantly enhancing an advertising campaign's effectiveness.