Which of the following is NOT a step in a content audit?

The correct answer highlights that creating influencer partnerships is not typically a step in a content audit. A content audit is primarily focused on assessing the existing content on a website or platform to evaluate its effectiveness, relevance, and performance. The primary goal is to determine how well the content aligns with the business's objectives and the needs of its audience.

Setting objectives and benchmarks is essential for understanding what the audit hopes to achieve, allowing marketers to measure success against predefined criteria. Current audience segmentation helps ensure that the content meets the specific needs and preferences of different audience groups, thereby enhancing its relevance and potential engagement.

Website performance analysis is vital as it involves evaluating metrics such as page views, bounce rates, and engagement levels, which provide insights into how existing content performs and which areas may need improvement.

Creating influencer partnerships, while valuable in a broader marketing strategy, does not pertain to the internal evaluation of content that a content audit entails. This step is more aligned with outreach and promotional strategies aimed at enhancing brand visibility rather than assessing and optimizing existing content.