Which of the following is a benefit of competitor analysis?

Spotting content gaps is a significant benefit of competitor analysis because it allows businesses to identify areas in their industry where competitors may not be providing sufficient information, resources, or engagement. By examining competitors' content strategies, businesses can uncover opportunities for new topics, formats, or target audiences that are currently underserved. This understanding can lead to the creation of unique and valuable content that fills those gaps in the market, helping to establish the brand as a thought leader or go-to resource.

Gaps in content can present opportunities for businesses to differentiate themselves, enhancing their overall marketing strategy. By addressing these gaps, companies can tailor their messaging and offerings to meet the exact needs of their audience, attracting more traffic and potentially increasing conversion rates. This proactive approach informs a more effective content strategy within the competitive landscape.