Which of the following is not a function of social media marketing?

Improving search engine rankings is not a direct function of social media marketing. While social media can play a supportive role in overall digital marketing strategies and indirectly influence search engine optimization (SEO), its primary functions lie in fostering community relationships, increasing brand awareness, and facilitating direct engagement with consumers. Social media platforms focus on interactions, content sharing, and building a loyal audience, rather than explicitly boosting search engine rankings.

The relationship between social media and SEO is more about how social signals, such as likes or shares, can indicate popularity and relevance, potentially impacting organic search visibility. However, these signals do not directly contribute to improving the technical ranking factors that search engines evaluate. Understanding this distinction helps clarify the main objectives of social media marketing, which center around user engagement and brand positioning rather than search engine mechanics.