Which of the following best describes a keyword?

A keyword is defined as a word or phrase that a user enters into a search engine when they are seeking information, products, or services online. This search query reflects the intent of the user and helps search engines categorize and retrieve relevant content based on those terms. Keywords are fundamental to search engine optimization (SEO) because they guide the content creation process and influence how websites rank in search results.

Selecting the correct keywords is critical for effective digital marketing strategies, as it enhances visibility and attracts the right audience to your content. By understanding what keywords users are searching for, marketers can tailor their content to meet those needs, thereby increasing engagement and conversion rates. This focus on aligning content with user search behavior is what makes choice C the most accurate description of a keyword.