Which of the following best defines inbound marketing?

Inbound marketing is best defined as the strategy of attracting an audience towards your content through compelling material. This approach emphasizes the creation and distribution of valuable, relevant content that provides solutions to consumers' problems or needs. Instead of aggressively pushing products or services through disruptive advertising, inbound marketing aims to pull potential customers in by earning their attention and trust.

By using techniques such as blogging, social media engagement, and SEO, businesses can provide informative content that educates and engages their target audience. This creates a relationship that encourages future engagement and purchasing decisions, making it a more customer-centric approach to marketing. The goal is to foster a connection with consumers that leads them to choose your brand willingly, aligning perfectly with the principles of inbound marketing.