Which of the following are methods web analytics can provide value to marketers?

The value provided by web analytics to marketers primarily revolves around data-led decision making and revealing conversion challenges. Through data collection and analysis, web analytics offer insights into user behavior, allowing marketers to understand how visitors interact with their website. This information is crucial in identifying conversion pathways, assessing which strategies are effective, and determining areas where improvements can enhance user experience and increase conversion rates. Stakeholders can make informed decisions based on concrete data rather than assumptions, leading to optimized marketing efforts and better return on investment.

While other options mention important aspects of marketing, they do not directly relate to the core functions of web analytics. Instead, they focus on different areas of marketing or website development that are not primarily driven by the data insights provided by web analytics. For instance, enhancing graphic design, streamlining coding, or improving offline marketing approaches may benefit from analytics but do not typically reflect the direct value that web analytics offers to drive online marketing success.