Which native tool provides insight into the performance of Facebook campaigns?

The correct choice is Audience Insights, as it is a native Facebook tool specifically designed to provide marketers with detailed information about their audience. This tool offers valuable insights into demographics, interests, and behaviors of users engaging with Facebook content, including campaigns. By analyzing this information, marketers can better tailor their content and targeting strategies, refine their campaigns, and ultimately enhance performance.

Audience Insights is especially useful for understanding how different segments of an audience are interacting with ads, allowing for a more data-driven approach to optimization. It helps in assessing the effectiveness of campaigns by providing metrics related to audience engagement and reach, which are essential for evaluating success on the platform.

Other options do not directly pertain to the performance metrics of Facebook campaigns. AdSense Analytics is primarily for Google’s advertising platform, and Campaign Manager typically refers to tools for different advertising networks. Meta Insights, while it may sound aligned, does not serve the specific function that Audience Insights does in relation to campaign performance on Facebook.