Which metric is typically used to measure the success of an email campaign?

Email open rates are a crucial metric for measuring the success of an email campaign because they indicate the percentage of recipients who opened the email, reflecting the effectiveness of the subject line and the sender's reputation. High open rates suggest that the email was appealing enough to entice recipients to engage with it, which is a primary goal of email marketing.

Successful email campaigns often focus on capturing the recipient's attention immediately, and the open rate serves as a direct indicator of that initial engagement. Additionally, analyzing open rates can help marketers understand their audience's preferences, allowing for adjustments in future campaigns to enhance performance further.

While social media likes, website traffic, and customer satisfaction scores are important metrics for assessing different aspects of digital marketing, they do not specifically measure the direct engagement of an email campaign. Social media metrics pertain to social platforms, website traffic relates to overall site performance, and customer satisfaction scores evaluate service or product performance. Thus, these metrics do not directly reflect the effectiveness of email marketing efforts in the same way open rates do.