Which marketing strategy is focused on creating awareness of a service by pushing out advertisements?

The marketing strategy that focuses on creating awareness of a service by pushing out advertisements is outbound marketing. This approach involves actively reaching out to potential customers through various channels such as traditional advertising, direct mail, cold calling, and display ads online. The primary objective is to promote a product or service directly to the audience, often interrupting their current activity to deliver the marketing message, thereby building brand awareness among potential customers.

Outbound marketing is characterized by its proactive nature, where the marketer initiates communications rather than waiting for customers to engage organically. This makes it suitable for scenarios where immediate awareness or action is desired.

In contrast, earned media refers to publicity gained through promotional efforts other than paid media, while owned media includes channels that a company controls, such as its website or social media accounts. Inbound marketing, on the other hand, focuses on attracting customers through valuable content and interactions, encouraging them to come to the brand rather than pushing messages out. Therefore, the emphasis of outbound marketing on advertisement distribution aligns with the correct choice for creating service awareness.