Which key areas should be assessed when conducting competitor research for a digital marketing strategy?

When conducting competitor research for a digital marketing strategy, assessing content and comparing channels is crucial because it directly informs how effectively competitors are engaging their target audiences and the types of content that resonate with potential customers. By examining what topics, formats, and messaging competitors are using, you can identify gaps in your own strategy and areas for improvement. This analysis also helps you understand which digital marketing channels (e.g., social media, blogs, email) are most effective for your competitors and can guide your own channel strategy to enhance visibility and engagement.

Content assessment enables a business to evaluate the quality and relevance of competitors' messaging, while comparison of channels allows for insights into which platforms are yielding the best results for them. Together, these elements provide a comprehensive view of the competitive landscape, informing decisions on content creation, distribution strategies, and overall engagement tactics. This ensures that your digital marketing efforts are aligned with industry standards and best practices, ultimately improving your chances of success in capturing market share.