Which format of video ad is characterized by being non-skippable for viewers?

Bumper Ads are a specific format of video advertising designed to be brief and impactful, typically lasting just 6 seconds. They are non-skippable, meaning that viewers cannot bypass them and must watch the entire ad before they can proceed to their intended content. This format is particularly effective for creating brand awareness and reaching consumers quickly, making it ideal for campaigns that prioritize high frequency and reach.

In contrast, other ad formats vary in their viewer experience. For instance, TrueView in-stream ads allow users to skip the ad after a few seconds, which can lead to varying viewer engagement depending on the content of the ad. Outstream ads, designed to play in non-video environments, also rely on viewer engagement to initiate playback. Discovery Ads, which typically appear in search results or suggested video sections, are not specifically structured to be non-skippable since they rely on user interaction to watch them.

By using Bumper Ads, brands can ensure that their messaging is delivered in a concise, memorable way, capitalizing on the non-skippable nature to achieve effective audience engagement.