Which feature distinguishes a Google Ads child account from a Manager account?

The feature that distinguishes a Google Ads child account from a Manager account is the ability to report on performance at all account levels. In the Google Ads hierarchy, a Manager account is designed to oversee multiple child accounts, giving users the ability to manage them collectively and access performance reports that summarize data across all associated child accounts. This consolidated reporting feature is particularly beneficial for agencies or large businesses that need to analyze performance metrics across various campaigns and accounts.

Child accounts, on the other hand, focus more on individual account management with limited reporting capabilities that are specific to that one account. They do not provide the comprehensive oversight or performance reporting at the aggregate level that Manager accounts offer. The distinction is significant for users who require a broader analysis of their advertising efforts across numerous accounts and campaigns.