Which business goal does a paid search campaign focused on increasing generic search impressions typically achieve?

A paid search campaign aimed at increasing generic search impressions is primarily focused on raising brand awareness. This type of campaign works by ensuring that a brand appears in search results when users enter general keywords related to the products or services offered, rather than targeting specific queries that may indicate high purchase intent.

When more people see a brand's ads in search results, it helps to familiarize potential customers with the brand, making it more recognizable and memorable. This increased visibility is crucial in a competitive online landscape, especially for businesses looking to establish a presence or expand their reach. By having high impressions on generic searches, the campaign aims to create a broader awareness of the brand within relevant target audiences, which can pave the way for future customer engagement and conversion opportunities.

Engaging in activities that focus solely on increasing leads, enhancing customer loyalty, or boosting online sales would not be the main goal of a campaign that prioritizes the volume of impressions. Instead, those efforts would typically involve more targeted approaches that engage visitors further along the customer journey.