Which audience targeting option is available on Twitter?

The audience targeting option that is available on Twitter through the platform's advertising features is follower lookalikes. This targeting method allows advertisers to reach users on Twitter who share similar characteristics or behaviors to their existing followers. By leveraging the data from a brand's current follower base, Twitter's algorithms can find and target new users who have similar interests or demographics, significantly increasing the chances of engaging with an audience that is likely to be interested in the brand's products or services.

Understanding follower lookalikes is vital, as this option maximizes the potential of your advertising efforts by expanding your reach to a more relevant audience. It is particularly beneficial for brands that want to grow their community and improve their overall engagement on the platform.

While the other options mentioned, such as keyword targeting, geographic targeting, and interest-based targeting, are also available on Twitter, they do not specifically focus on leveraging the existing follower base to find additional potential customers. Each of these targeting strategies serves its unique purpose, but follower lookalikes provide a distinctive approach to audience expansion that can lead to enhanced performance in marketing campaigns.