Which approach helps businesses leverage existing content for new platforms and audiences?

Repurposing content is an effective strategy for businesses to maximize the value of their existing materials by adapting them for new platforms and audiences. This approach involves taking content that has already been created—such as blog posts, videos, infographics, or podcasts—and transforming it into different formats or modifying it to suit various social media channels, email newsletters, or other marketing avenues.

By repurposing content, businesses benefit in several ways. They can reach a wider audience by presenting the same core message in formats that are more engaging or accessible to different segments of their audience. For instance, a detailed blog post can be condensed into an infographic for visual learners or turned into a podcast episode for those who prefer audio content. This not only saves time and resources in content creation but also helps maintain consistent messaging across multiple platforms.

While content curation involves gathering and sharing relevant content created by others, it does not utilize a business's existing materials. Cross-channel marketing focuses on delivering unified messaging across various channels but is not specifically about leveraging current content. Brand storytelling emphasizes creating narratives that resonate with the audience but does not inherently address repurposing existing content for new uses.