When should you review the value of your keywords?

Reviewing the value of your keywords after brainstorming is essential for optimizing your digital marketing strategy. This process offers a clear opportunity to assess the relevance, competition, and potential traffic that your selected keywords can generate for your content. By evaluating keywords at this stage, you can ensure that they align with your audience's search intent and refine your list to focus on those that have the highest potential for driving targeted traffic.

This initial assessment can influence content creation, allowing you to structure your articles, blog posts, or landing pages around keywords that resonate well with your audience and meet your business objectives. It sets the groundwork for driving effective SEO strategies, enabling you to prioritize keywords that are not only popular but also suitable for your niche.

Reviewing keyword value before publishing any content allows for more strategic planning and minimizes the risk of investing time and resources into low-performing keywords. Similarly, assessing keyword value after generating traffic or annually can be useful, but it would not provide the immediate focus needed during the early stages of content development when decisions need to be made about what to publish.