When setting up a Google Analytics account for PPC and display campaigns, what setting needs to be configured?

When setting up a Google Analytics account for PPC (Pay-Per-Click) and display campaigns, configuring data sharing is crucial because it affects how your data will be reported, analyzed, and shared within the Google ecosystem. Data sharing options allow you to share information about your account with Google for purposes such as improving their services or receiving tech support. This can enhance the optimization of your advertising efforts since Google may use aggregated data to better inform you about trends and performance metrics that are valuable for PPC and display advertising.

For PPC and display campaigns, understanding shared data can provide insights into audience behavior, conversion rates, and overall campaign performance, allowing for more informed strategic decisions. Proper data sharing settings help ensure that your campaigns are optimized with the latest insights that Google has to offer, supporting your marketing goals effectively.

The other settings, while also important in different contexts, do not directly impact the setup of campaigns. Data filtering pertains to how data is processed and displayed but does not directly relate to campaign tracking. Privacy settings focus on compliance with regulations and user privacy preferences, which are essential but secondary in the context of immediate campaign tracking. Attribution modeling determines how credit for conversions is assigned across multiple touchpoints, which is more relevant after campaigns have run, rather than during