When seeding content, your business website represents which type of distribution channel?

When seeding content, your business website serves as an owned distribution channel. Owned media refers to the channels and platforms that a brand has full control over. This includes the business's own website, blogs, email newsletters, and social media profiles.

By seeding content on your website, you are leveraging a platform that you control entirely, allowing you to tailor the messaging and design according to your brand’s identity and goals. Since you create and manage the content on your business website, it acts as a direct means to connect with your audience and promote your offerings without relying on third-party platforms.

Understanding the significance of owned channels is vital for digital marketing strategies, as they are often the most stable platforms from which to build relationships with customers and foster brand loyalty.