When creating content for a website, what should each page include?

Including a call to action on each page of a website is crucial for guiding visitors toward the next step you want them to take. A call to action (CTA) serves as a prompt that encourages users to engage further with the content, whether that's making a purchase, signing up for a newsletter, or contacting the business for more information. By having a clear and compelling CTA, you can effectively direct traffic and increase conversions, aligning with the goals of your digital marketing strategy.

While elements like a video introduction, newsletter signup, or user testimonials can enhance user experience and add value to the content, they do not serve the primary function of directing user behavior as a call to action does. Each page's main aim should be to influence the user’s actions, making the call to action an essential component in achieving business objectives.