When creating content based on keyword research, how many primary keywords (p2 keywords) are generally recommended?

In content creation informed by keyword research, it's generally recommended to focus on two primary keywords, often referred to as p2 keywords. This approach strikes a balance between optimizing for search engines and ensuring that content remains relevant and valuable to the audience.

By selecting two primary keywords, you can effectively target more than one search intent without overwhelming the content with too many keywords, which could lead to keyword stuffing and deteriorate the quality of the writing. Having two keywords allows you to diversify the search traffic your content may attract while still keeping it focused and coherent.

In addition, targeting two keywords can help capture variations in search queries and phrases that users might use when looking for information related to your topic. This strategy enhances the chances of ranking well on search engine results pages for multiple relevant terms, thereby increasing overall visibility and engagement.

Focusing on one keyword can be limiting, as it may restrict the range of topics you can cover within your content. While three or four keywords could provide broader coverage, this often complicates content coherence and can lead to dilution, where none of the keywords are effectively optimized. Therefore, two primary keywords are usually a sweet spot for balancing SEO goals with quality content creation.