What types of insights do web analytics tools commonly provide for digital marketers?

Web analytics tools are essential for digital marketers as they help in understanding user engagement and behavior on websites. One of the primary types of insights these tools provide includes content performance, which allows marketers to assess how well individual pieces of content resonate with their audience. This can encompass metrics such as page views, time on page, and bounce rates, providing a clear picture of which content is effective and which may need improvement.

Additionally, web analytics tools track the sources of traffic, enabling marketers to identify where their visitors are coming from, whether it's organic search, paid ads, social media, or referral links. Understanding the source of traffic is crucial for optimizing marketing strategies and budget allocation.

While the other options mention valuable aspects of marketing, they do not accurately capture the core functionalities of web analytics tools. User demographics and advertising costs, website design and usability ratings, and competitor analysis and market trends are typically extrapolated from a combination of analytics and other research, but they do not focus specifically on the insights that web analytics tools are designed to measure and report.