What type of targeting determines where video and display ads will appear?

Contextual targeting is the correct approach for determining where video and display ads will appear. This method focuses on placing ads on websites or platforms based on the content and context of the pages. For example, if an article is about cooking, contextual targeting might serve ads for kitchen appliances or recipe books, aligning the ad content with the interests of the reader.

By analyzing the keywords, topics, and themes present in the content, advertisers ensure that their ads appear in relevant contexts, increasing the likelihood of engagement from users who are already interested in that type of content. Contextual targeting takes advantage of user experience, making ads more relevant and less intrusive.

In contrast, behavioral targeting relies on tracking users' online behaviors and previous interactions to show ads tailored to their habits, which doesn’t directly control where the ads will physically appear. Geographic targeting focuses on the physical location of the users, while demographic targeting is concerned with the characteristics of the users, such as age, gender, or income levels. Therefore, these other targeting methods do not specifically dictate the placement based on content relevance as contextual targeting does.