What type of keyword would include phrases such as "best running shoes for women"?

A keyword phrase like "best running shoes for women" is classified as a long-tail keyword. Long-tail keywords are typically longer and more specific than short-tail keywords, often consisting of three or more words. They target a niche audience and tend to have lower search volumes compared to broader keywords, but they also generally attract more qualified traffic.

The specificity of long-tail keywords makes them effective in reaching users who have a clear intent or specific needs. In the example provided, someone searching for "best running shoes for women" is likely further along in the buying decision process, indicating that they are looking for particular information or products tailored to their requirements.

Short-tail keywords are usually one or two words and cover broader topics, which can lead to higher search volumes but with less targeted traffic. Transaction keywords focus on terms that indicate a desire to make a purchase, while navigational keywords are aimed at finding specific websites or pages. Long-tail keywords strike the balance between specificity and intent, making them a valuable strategy for attracting potential customers who are ready to engage with content or products.