What type of data reflects how people use a product or interact with a website?

Behavioral data is the type of information that reflects how people use a product or interact with a website. This data captures actions and patterns related to user engagement, such as the pages they visit, the time spent on those pages, the paths they take through a site, their purchase activities, and interactions such as clicks, downloads, and sign-ups.

By analyzing behavioral data, businesses can gain insights into user preferences and habits, which aids in optimizing user experience, tailoring marketing strategies, and enhancing product development. This data is crucial for understanding the nuances of consumer behavior, allowing companies to make informed decisions based on actual user interactions rather than assumptions.

Demographics provide data on the characteristics of users, such as age, gender, and income, but they do not give insights into how those users engage with a product or website. Psychographics delve into users' interests, values, and lifestyles, which may inform their motivations but don't necessarily reflect direct interaction data. Market trends analyze broader patterns in the marketplace but also do not detail individual user interaction. Thus, behavioral data stands out as the key to understanding user engagement on a more granular level.