What type of content is described as newsworthy and time-sensitive?

Topical content is characterized by its newsworthiness and time-sensitivity, making it relevant to current events or trends. This type of content leverages the immediacy of the moment, seeking to engage audiences by addressing issues, events, or discussions that are currently trending or breaking in the news.

For instance, if a major event occurs, such as a significant political announcement or a viral social media challenge, creating content around that event can capture the interest of your audience who are looking for timely updates or insights. The relevance of topical content is often short-lived; however, it plays a crucial role in driving traffic and engagement at specific moments.

In contrast, evergreen content is designed to remain relevant over a long period and is not dependent on current trends or events, while informative content focuses on delivering knowledge without necessarily being linked to current happenings. Educational content also aims to teach or inform, but it may not always be tied to newsworthiness or the immediacy that topical content embodies.