What type of campaign on Google’s display network matches ads to relevant websites for your business?

Prepare for the Digital Marketing Institute Exam with multiple-choice questions, in-depth explanations, and hints to guide your learning process. Start your journey to digital marketing excellence now!

The correct choice pertains to the campaign type that specifically utilizes Google's Display Network to match your ads to relevant websites. The Google Display Network is designed to show ads across a vast collection of websites, apps, and videos that have partnered with Google, allowing advertisers to reach a wider audience effectively.

By leveraging the Display Network, businesses can target specific demographics, interests, or existing customer data to serve ads on websites that are contextually relevant to their products and services. This is beneficial for brand awareness and reaching potential customers who may not be actively searching for the product but are likely to engage with it when they see associated ads while browsing other content.

On the other hand, other options like search network only focus on matching ads to search queries, which operates quite differently. Campaigns that combine all networks do not specifically highlight the unique advantages of targeting through display placements. Video campaigns, while effective for certain objectives, particularly target video content and not websites in a traditional display ad sense. Hence, focusing on the Display Network highlights the specific mechanism through which ads are matched to relevant online spaces for increased visibility and engagement.

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