What tool is commonly associated with social listening?

Social listening is the process of monitoring and analyzing online conversations about specific topics, brands, or industries. Among the tools listed, Hootsuite is commonly associated with social listening because it allows users to track and analyze discussions across various social media platforms. Hootsuite provides functionality to set up streams that monitor specific keywords, hashtags, and mentions, providing valuable insights into audience sentiments and trends.

In contrast, Google Analytics is primarily focused on website traffic and user behavior analysis rather than social media interactions. Mailchimp is mainly an email marketing service, helping businesses manage and analyze email campaigns, while WordPress is a content management system for website creation and management. These tools do not specialize in monitoring social media conversations, making Hootsuite the most relevant choice for social listening.