What strategy involves targeting specific audiences based on demographics and behavior?

The strategy that involves targeting specific audiences based on demographics and behavior is market segmentation. This approach focuses on dividing a broad target market into smaller, more defined segments that share similar characteristics, which can include demographic factors like age, gender, income, education, and behavioral traits such as purchasing habits and brand loyalty. By identifying and understanding these segments, marketers can tailor their products, messaging, and delivery methods to meet the unique needs and preferences of each group. This targeted approach leads to more effective marketing campaigns, as it allows businesses to engage with customers in a way that resonates with their specific interests and challenges.

Content aggregation, brand advocacy, and content syndication serve different purposes in the marketing landscape and do not focus primarily on segmenting audiences based on demographics and behavior. Content aggregation involves compiling content from various sources to present it in one location, brand advocacy centers around encouraging customers to promote a brand, and content syndication pertains to distributing content on other platforms or websites to reach broader audiences. These strategies do not inherently include the critical component of market segmentation that focuses on the tailored targeting of specific audiences.