What should you do to ensure that all research used is strong and contains trustworthy data?

To ensure that all research used is strong and contains trustworthy data, it is crucial to verify that reputable sources are cited. This means looking for research that references established institutions, peer-reviewed journals, or industry-recognized publications. Citing reputable sources adds credibility to the data and findings, allowing others to trace the information back to its origin and assess the reliability. This is especially important in digital marketing, where decisions are often based on data-driven insights.

In contrast, solely focusing on recent articles and publications may overlook valuable older studies that still hold relevance and credibility. Gathering data from personal industry experience might provide insights, but it can be subjective and less reliable without external validation. Finally, using data from social media influencers may introduce biases, as their information can be influenced by personal opinions or marketing agendas, rather than being academically or scientifically validated. Ensuring reputable sources are cited provides a solid foundation for research, making it more trustworthy and robust.