What should be the focus when conducting a competitor content audit?

When conducting a competitor content audit, focusing on new format adoption and their social following is vital because it provides insights into how competitors are engaging their audience and adapting to trends in content consumption. This involves analyzing the types of content formats competitors are utilizing, such as videos, podcasts, blogs, or infographics, and determining which formats are most effective for capturing audience attention.

Additionally, examining a competitor's social following can reveal how well their content resonates with their target audience. Metrics such as shares, likes, and comments give a clear indication of audience engagement and can help identify successful strategies that the competitor employs. This understanding can guide a business in refining its own content strategy to better meet the needs of its audience and stay competitive in the market.

In contrast, analyzing pricing strategies, promotional offers, customer reviews, or staffing levels primarily provides insight into operational aspects rather than content effectiveness. While these factors are relevant to overall business strategy, they do not directly inform content creation or audience engagement in the same way as understanding content formats and social following does.