What should be prioritized when creating an email to ensure maximum deliverability?

Prioritizing technical setup and error checks is essential for maximizing email deliverability. The technical aspects involve ensuring that the email is properly authenticated through protocols like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). These verifications help email servers authenticate that the message is coming from a legitimate source, which significantly reduces the chances of emails being marked as spam.

Moreover, ensuring that there are no errors in the email's code or formatting helps prevent issues that could lead to deliverability problems. For example, if there are broken links, missing images, or incorrect recipient addresses, these can hinder the email from reaching its intended audience. Regularly monitoring sender reputation and addressing any technical issues also plays a crucial role in maintaining high deliverability rates.

While innovative designs, target audience preferences, and content personalization are important for engaging the audience once the email is delivered, they don't hold as much weight as ensuring that the email successfully reaches inboxes in the first place. Without a solid technical foundation, even the most innovative and personalized emails may not make it to the recipients’ inboxes.