What performance data can be analyzed when linking a Google Ads account to Google Analytics?

Linking a Google Ads account to Google Analytics provides access to a wealth of performance data that is crucial for understanding the effectiveness of advertising campaigns. This integration allows marketers to analyze detailed metrics related to how users engage with a website after interacting with ads.

When the correct option is considered, performance data such as detailed website engagement metrics and return on Ad Spend (ROAS) can be measured and analyzed. This means that marketers can see how users interact with their website after clicking on ads, including metrics like session duration, bounce rate, and pages per session. Additionally, tracking ROAS helps marketers determine the financial effectiveness of their campaigns by evaluating how much revenue is generated for every dollar spent on advertising.

The other options, while related to digital marketing, do not directly pertain to the integration between Google Ads and Google Analytics. For instance, social media engagement rates are derived from social platforms and wouldn't be captured through this specific link. Similarly, traffic from organic searches relates to SEO rather than paid ads, and click-through rates from newsletters are specific to email marketing efforts. Thus, understanding the integration's focus on paid ad performance and subsequent website engagement underscores why detailed metrics and return on Ad Spend are the accurate focal points in this context.