What native tools provide insights into the performance of Twitter campaigns?

Twitter Analytics and Twitter Ads Manager are essential tools for gaining insights into the performance of Twitter campaigns. Twitter Analytics, in particular, allows users to see detailed information about tweet performance, including impressions, engagements, and follower demographics. It provides a comprehensive view of how tweets resonate with the audience over a specific period.

Twitter Ads Manager complements this by offering insights into paid campaigns, giving marketers access to metrics such as ad spend, impressions, clicks, and conversions. Together, these tools enable businesses to measure the effectiveness of their campaigns, optimize their strategies, and make informed decisions based on real-time data. This capability is crucial for maximizing the return on investment in advertising efforts.

The other options do not accurately reflect the native tools provided by Twitter for performance insights, emphasizing the uniqueness and functionality of the Analytics and Ads Manager in delivering vital campaign performance data.