What native tools can provide insights into Instagram campaign performance?

The choice of Instagram Insights and Ads Manager as the correct answer reflects an understanding of the integral tools available within the Instagram platform for evaluating campaign performance.

Instagram Insights is a built-in analytics tool specifically designed for Instagram accounts. It provides metrics on how posts, stories, and account interactions are performing, offering detailed information about reach, engagement, impressions, and audience demographics. This allows marketers to assess the effectiveness of their content strategy and understand their audience better.

Ads Manager, on the other hand, is a Facebook tool that allows marketers to manage their advertising campaigns across Facebook and Instagram. It provides comprehensive insights into ad performance, including metrics such as cost per click, conversion rates, and return on ad spend. This is essential for optimizing ad campaigns and ensuring that marketing objectives are being met.

Utilizing both Instagram Insights and Ads Manager offers a holistic view of both organic and paid campaign performance, making it possible for marketers to refine their strategies based on data-driven insights.

The other options either reference tools that do not exist in the context provided or mix features that don’t specifically enhance the understanding of Instagram campaign performance in a consolidated way. Therefore, the combination of Instagram Insights and Ads Manager stands out as the most relevant and reliable choice for tracking and analyzing campaign effectiveness